The agreement values Valencia at €1.25 billion and brings a consortium backed by KKR co-founders George Roberts and Henry Kravis into the club’s ownership structure, while Peter Lim’s Meriton Holdings will retain majority control.
The club announced the partnership on Friday, confirming that Pitchwise will purchase shares from Meriton and make €100 million in new capital available for direct investment. The transaction remains subject to customary closing conditions, including regulatory approvals.
Valencia have not disclosed the price Pitchwise will pay for the existing shares or provided a detailed breakdown of the transaction. The €1.25 billion valuation is an enterprise value covering the club’s wider assets, including its men’s and women’s teams, the current Mestalla stadium and the planned Nou Mestalla development.
The distinction matters because the headline valuation does not establish the exact amount Meriton will receive from the sale. The €100 million capital injection is separate from the purchase of existing shares and is intended to provide funding directly to the club.
Kiat Lim, Valencia’s president and Peter Lim’s son, will remain in his position under the new structure. He will work alongside Pitchwise leaders Ann Rodriguez and Corey Woolfolk, who will join the ownership group as the club prepares for a major period of change.
Pitchwise is a consortium of private family offices and long-term institutional investors led by Rodriguez and Woolfolk, both of whom have experience in the sports sector. Its backers include Roberts and Kravis, the co-founders and co-executive chairmen of global investment firm KKR, as well as Penner Sports Group.
The latter has investments in American sport, including the Denver Broncos and a minority stake in the Colorado Rockies. Valencia said Pitchwise was selected from several interested parties, with the group bringing long-term investment experience and sporting expertise.
The partnership comes as Valencia approaches the planned move from the 49,000-capacity Mestalla to Nou Mestalla, which is designed to accommodate more than 70,000 spectators. The club described the stadium transition as its most significant milestone in a century.
The new ownership group will oversee that process, with the investment providing additional capital as Valencia looks to develop its sporting and commercial operations. However, the club has not announced a detailed spending plan for the €100 million.
Meriton will remain the majority shareholder, meaning the agreement introduces a significant new investor without handing over control of Valencia. The transaction’s completion and the final arrangements will depend on the remaining closing conditions.