The family-owned business will hold a calculated share of almost 6.7 per cent following a capital increase. The original stake was five per cent, but the structure of the transaction means Viessmann’s resulting percentage is higher.
Bayern’s parent association, FC Bayern München eV, will retain 70 per cent of the company, preserving its controlling position. Viessmann joins Adidas, Audi and Allianz as one of four minority shareholders, which together will hold the remaining 30 per cent.
The agreement gives Bayern an additional injection of equity and is intended to increase the club’s financial flexibility. Reports have put the value of the transaction at around €250 million, although the club has not officially disclosed the amount.
Bayern president Herbert Hainer welcomed the addition, saying it would reinforce the company’s ownership structure and strengthen its financial base.
“This step strengthens the ownership structure of FC Bayern München AG. A further significant strengthening of our equity also gives us greater flexibility in a time of constant change,” Hainer said.
Max Viessmann, chief executive of Viessmann Generations Group, will join Bayern’s supervisory board as part of the agreement. The board is set to expand from nine members to ten.
The company has maintained a relationship with Bayern since 2018, initially through a brand partnership that developed into wider cooperation. Its involvement as a shareholder now takes that relationship further, adding a family-owned international business to the club’s ownership group.
Viessmann said the investment was about contributing both capital and business experience, with the aim of supporting Bayern’s long-term independence and success.
“We want to play our part in maintaining a strong FC Bayern – a club with its own identity, economic independence and lasting success,” he said. “Today marks the beginning of a partnership through generations.”
The deal does not change the club’s majority ownership arrangement. Instead, it increases Bayern’s equity base while leaving the parent association in control, with the new shareholder joining the existing partners as the club looks to maintain its position in a changing football and business environment.