The online casino, which has become the club's Official Sleeve Partner ahead of the new Premier League season, covered a prominent section of the beach with hundreds of red, black and blue towels beneath a giant "Reserved for MrQ" banner.
Inspired by the unwritten rule that the first person to place a towel claims the best spot on the sand, the activation welcomed the beginning of MrQ's relationship with the Cherries and the club's new era under head coach Marco Rose.
The installation was captured through drone footage, time-lapse photography and behind-the-scenes content, which will be shared across MrQ, AFC Bournemouth and partner channels. Visitors to the beach will also have the opportunity to take home a limited-edition MrQ towel.
MrQ describes itself as an online casino built around transparency, offering fair games, fast withdrawals and straightforward terms designed to give customers a simple and honest experience.
Jim Frevola, President of Business at AFC Bournemouth, said: "We're delighted to celebrate our partnership with MrQ by kicking things off with a very special activation on Bournemouth Beach.
"The creativity behind the campaign says a lot about how this partnership will work, and it'll be fantastic to see supporters and visitors enjoying it on the seafront. I'd like to thank everyone involved and I'm looking forward to working with MrQ in the years ahead."
Commercial Director Rob Mitchell added: "We're thoroughly looking forward to working with MrQ, and this activation is something we're very proud to have created together.
"It's an exciting way to begin the relationship and the response from supporters and visitors along the seafront has already been fantastic."
For MrQ, the partnership represents its first sleeve sponsorship with a Premier League club.
Adam Ryan, Chief Customer and Marketing Officer at MrQ, said: "We could have bought a billboard, but where's the fun in that? We'd much rather meet Cherries supporters where it matters most and celebrate the start of this partnership together.
"Becoming the Official Sleeve Partner of our first Premier League club is a huge milestone for MrQ, and AFC Bournemouth couldn't be a better fit. They're ambitious, authentic and, like us, understand that everything starts with the fans.
"As The Casino You Love To Hate, we don't do forgettable partnerships. We want to create moments supporters genuinely enjoy, spark conversation and become part of the matchday experience. This is only the beginning."
The beach installation is the first campaign under the new partnership and forms part of a wider earned media and social content programme designed to introduce the MrQ brand to AFC Bournemouth supporters throughout the 2026-27 season.