Comolli, who has a background at Liverpool, Tottenham and Arsenal, joined Juventus in June 2025 as director general before being promoted to chief executive, replacing Maurizio Scanavino.
Multiple Italian outlets, including journalist Fabrizio Romano, reported the decision on Thursday, with Comolli having reported for a meeting with the club that day.
According to reports, the call had effectively already been made before that meeting took place. Juventus owners Exor moved to identify a successor in parallel with the decision on Comolli's position.
The Frenchman's tenure was defined by a difficult summer transfer window in 2025 that produced disappointing results on the pitch, followed by a Serie A campaign that ended with the club finishing outside the Champions League qualification places — a financial and sporting setback that made his position increasingly untenable. Reports also point to a fractured relationship with head coach Luciano Spalletti as a contributing factor.
The final straw, according to journalist Alfredo Pedullà, came in the closing days of the season and the opening days of June, when Juventus failed in their pursuit of Liverpool goalkeeper Alisson Becker — a deal Spalletti had personally pushed hard for. Pedullà's assessment was blunt: "From Liverpool you have to show up first and not afterward."
Carnevali, who has run Sassuolo since 2014, has been linked with senior roles at both AC Milan and AS Roma over the past two years without making a move. According to Nicolò Schira, Juventus are prepared to offer him a long-term contract, and his appointment is expected to be confirmed imminently, though it remained unofficial as of Thursday.
Giorgio Chiellini, the Juventus legend currently in a senior advisory role at the club, is reported to be in line for a more prominent position as part of the broader restructuring.
For Juventus, the change represents an acknowledgment that last summer's transfer business — much of which was built around Comolli's recruitment philosophy — failed to deliver the results needed. Carnevali inherits a club that finished sixth in Serie A and now needs a summer window significant enough to repair the damage.
The timing, with the window not yet formally open, gives the incoming executive some room. How much room depends on how quickly Carnevali's appointment becomes official — and how fast he can move once it does.