Speaking from the open-top bus that carried the squad and staff through the streets of the lakeside city on Monday evening, Ludi addressed supporters with a promise that Como's attitude of relentless improvement would not change now that they had reached European football's elite competition.
"From the first moment I was at this club, I saw the same attitude year after year — working to improve, succeeding, and even now that we are in the Champions League, I have not seen that attitude change," Ludi said.
"We will continue to improve. Remembering that we are Como, not Inter or Milan — we will never have their wage bill. But the dream of winning a trophy exists. It does, in every one of us."
He reserved his strongest words for the man on the touchline.
"Cesc is, I believe, the best coach in the world," Ludi said. "If there is a better one, show him to me — I cannot imagine how. The way he plays, you all see. The way he communicates, too. What you do not see is something else: his ability to listen to the people he trusts, to weigh everyone's opinions and then choose the path he thinks is best. Always getting it right. That is a truly special quality."
Ludi offered two specific moments that shaped his conviction. After a painful home defeat to Cremonese two years ago, and a loss to Sassuolo earlier this season, Fabregas responded each time not with panic but with renewed clarity.
"He had the capacity to restart with incredible determination, always choosing the right attitude with the players," Ludi said. "Those were two episodes I will never forget. We have number one here. Truly."
Como secured Champions League football for the first time in the club's history by finishing in the top four of Serie A, completing a journey from the second division that began when Fabregas took his first head coaching job in 2024. The club won promotion immediately, established themselves comfortably in Serie A in their first season back, and have now qualified for Europe's elite competition in their second.
Fabregas, who confirmed at the celebrations that he has no intention of leaving despite reported interest from Chelsea, has already begun planning for next season.