The anger stems not only from Valencia's poor start to the LaLiga season, with just one point from three games, but also from how the transfer window closed and the press conference that followed, in which football CEO Ron Gourlay defended the club's recruitment strategy and flatly rejected calls to resign.
Two of the leading collectives within Valencia's fanbase, Curva Nord and Libertad VCF, have announced separate protest plans for Sunday's game against Barcelona at Mestalla, though their approaches differ.
Curva Nord confirmed its members will remain outside the stand until the 19th minute, a decision reached following a vote among its members held last week.
"As a show of rejection of the club's management and against the current board, we will remain protesting at the entrance gates to our stand, in the street, until minute 19," the group said in a statement, adding a call for other supporters to join.
Once that point is reached, the group plans to enter the stand together and continue supporting the team as normal for the remainder of the match.
"We will enter the stand together showing our disgust at the situation of the club, and from there we will continue cheering on and supporting Valencia as always," the statement added.
Libertad VCF, meanwhile, has not proposed a specific delayed-entry action of its own, but has called on the wider fanbase to make its presence felt throughout the match, describing Gourlay's recent comments as "a fresh lack of respect" toward supporters.
"Yes, we can do something," the group's statement read. "It is in our hands to ensure that Mestalla perhaps renders one last great service to our club."
Its message urged fans to direct their protest specifically at the directors' box: "We have to roar like it's a Champions League semi-final, as if that roar was what decides the goal that sends us to the final."
The demonstrations follow a familiar pattern of supporter unrest around Mestalla in recent years, with fans regularly voicing frustration at Lim's ownership and the club's inability to return to sustained European contention since he took control more than a decade ago.
Sunday's match represents an early test of whether that frustration finally translates into a visible presence inside the stadium against one of LaLiga's biggest sides.