However, Everton's reported asking price of approximately £17m is considered steep for a goalkeeper of his age.
Pickford, who spent nine seasons at Everton, has mandated his representatives to sound out options among European clubs competing for significant honours and in European competition. The Turin club regard his experience, shot-stopping reliability and technical ability with the ball at his feet as qualities well-suited to Luciano Spalletti's demands.
The price is the obstacle. Everton are asking approximately £17m to sanction a departure, and Juventus's position is that this represents an excessive outlay for a 33-year-old even in a position where age matters less than in most.
If the asking price does not reduce, Juventus would be more likely to pursue David De Gea — available for somewhere between €8m and €10m from Fiorentina — as a cheaper alternative.
Pickford joins Emiliano Martínez, Guglielmo Vicario and De Gea on a longlist from which Spalletti has requested a definitive signing by July 10, the date pre-season training begins.
Liverpool's Alisson Becker had been the preferred target but was blocked emphatically by the English club. The search for a replacement has become one of the most complicated pieces of business in Juventus's summer rebuilding plan.