Norton-Cuffy, 22, joined Genoa from Arsenal in the summer of 2024 and has established himself as a reliable presence in the side despite the Ligurian club finishing 16th in Serie A last season. The England Under-21 international scored two goals and registered one assist in 27 league starts last season.
Juventus are understood to be exploring his situation, while Fiorentina and Napoli have been presented with the option of acquiring him. Norton-Cuffy is contracted to Genoa until the summer of 2029.
Inter Milan had shown interest in January and he was reportedly close to moving to the San Siro before a transfer failed to materialise. The renewed interest from multiple clubs this summer suggests his performances have resonated beyond just the clubs previously linked.
Earlier in his career Norton-Cuffy had loan spells at Millwall and Coventry City before his permanent departure from Arsenal led him to Italy. He has represented England's Under-21 side 14 times, contributing one assist at that level.
Norton-Cuffy's situation is one that could develop quickly given the level of interest from established clubs. Genoa, who finished just above the relegation zone last season, are unlikely to be able to resist offers from Juventus or Napoli if the fee meets their valuation of a player still under contract for three more years.
His development in Italy has been significant, and the move from Arsenal to Genoa — while involving a step down in prestige initially — has given him the platform to demonstrate consistent performances at a competitive European level. Any of the three clubs linked would represent a major step forward in his career.