The result took Bournemouth's pre-season goal tally to 19 across three matches, with Marco Rose's side yet to concede more than a single goal in any of them. It stands as the second-biggest win in Bournemouth's history, behind only an 11-0 rout of Margate in the 1971 FA Cup.
Genoa levelled through Mikael Egill Ellertsson after Alex Scott had put the Cherries ahead inside 13 minutes, but from that point Bournemouth were relentless, with the scoring broken down as 1-0, 3-1, 3-0 and 3-0 across the four periods.
Alex Scott and Enes Unal both scored twice, with the rest of the goals shared between Adrien Truffert, Justin Kluivert (penalty), David Brooks (penalty), Daniel Jebbison and Malcom Dacosta, the Alicante-born forward who represents Ecuador at international level. In total, seven different Bournemouth players got on the scoresheet.
Bournemouth now have two more tests before the Premier League season begins, facing Real Betis on Saturday 8 August before rounding off their preparations against Mainz on 15 August. It is still early in the pre-season calendar, but on this evidence Bournemouth look set to arrive at the new campaign in ruthless attacking form, having barely broken stride since Andoni Iraola's departure for Liverpool.
The scale of the win has not been universally accepted as a straightforward result, however. Genoa's own account of the fixture described it not as a genuine friendly but as more of a "conjoined training session" at Bournemouth's performance centre, a characterisation reflected in the fact the match did not even appear as a formal result on the Italian club's official website.
Genoa, who finished 16th in Serie A last season under Daniele De Rossi after taking over from Patrick Vieira in November, arrived in England off the back of a win over Leicester City and had shown some encouraging signs in earlier fixtures on their UK tour before running into a Bournemouth side clearly further ahead in their own pre-season cycle.
Whatever the framing, the scoreline stands as a striking marker of the attacking form Marco Rose's squad have shown across the summer, with 19 goals scored and just two conceded in three outings heading into their final week of preparation.
