Indeed, such has been the aggression and ambition shown already this summer that it can be argued that Spurs fans are witnessing a transformation of team and club culture never seen by any generation before them.
Back almost 40 years ago, Terry Venables arrived at Tottenham with then chairman Irving Scholar declaring the former Barcelona coach as "the right man for the right club at the right time". Venables, at that stage in Scholar's rebuild, was the first foundation stone. He had the lot - the patter, the man-management and a tactical acumen that rivaled any coach on the planet.
And soon the stars would follow. Terry Fenwick was the first. Then came Paul Walsh from Liverpool. A year later, Scholar would back Venables and break the British transfer record to stun Alex Ferguson and Manchester United to land Paul Gascoigne, then regarded as the greatest young talent of a generation. Nayim and, then later, Gary Lineker would eventually follow El Tel to North London from Barcelona.
On the pitch the results were solid, without being spectacular. But during that Venables era, Tottenham had re-established themselves as a headline act. The stars. The gold dust. With Venables' personality and drive, they were an "it" club, without the silverware.
Fast-forward to today and something similar is happening to the Lilywhites - only with greater intensity. If Spurs fans are excited by what they're seeing. If there's suddenly a buzz around the club after two seasons of real - almost fatal - Premier League struggle. They have their Italian manager - and him alone - to thank.
Andrew Robertson and Marcos Senesi are through the doors on frees. Jan-Paul van Hecke has arrived for over 50m quid. Personal terms have been struck with Sandro Tonali and wages tabled to Mateus Fernandes which far outstrips what Manchester United are offering. This Tottenham board, still new, still green, have seen sense. They've ripped up that data-filled transfer policy sheet of buying young and cheap - so maligned by their former Europa League-winning manager Ange Postecoglou. Instead, they're acting how a club from the traditional big four should act.
And it's clearly not just about the money. Yes, flexing their financial muscles to go head-to-head with United and Arsenal over Fernandes and Tonali is impressive. But Spurs are speaking with these players and their agents after a 17th place finish last season. United are back in the Champions League. Arsenal are title holders. Yet both Tonali and Fernandes are maintaining an open mind on the Spurs option. There's more to what they're offering than simply wages. And that has to be down to RDZ.
It should now be regarded as Spurs folklore. Those early training clips published by the club's media team on social media. De Zerbi's first sessions with his players, demanding the defence invite an opposition press. To back themselves and play through it. There was no 'boot it into row Z'. This was RDZ's way. Even with Spurs in the dropzone, the new manager backed himself and his methods. There would be no compromise - no matter the pressure.
In the end, he was proved right. It was close. So close. But De Zerbi's sheer will and self-belief saw Tottenham safe on the final day of the season.
And clearly now, with this stunning signing spree, it's that drive and demand from the manager which has inspired this board to act like a Champions League club. The defence has been overhauled and improved. The midfield is clearly undergoing the same. And the attack, with reps for Manchester City pair Savinho and Omar Marmoush in contact, is surely next.
Where Venables' rebuild was done over three years, De Zerbi is overseeing something which could be completed inside three months. Yes, there may not be a Gazza or a Lineker among the incomings, but given what was there last season, it can be argued the change will be much more stark.
This is De Zerbi's team. His transfer policy. After keeping the club up doing it his way, the board had no alternative. Yes, the five-year contract has his signature on it. But there's no way the Italian would've stuck around if presented with the same shopping list as Postecoglou these past two summer windows.
“I thought it was a great signing, a very good decision,” Gus Poyet, the former Tottenham midfielder, told Football Presse upon De Zerbi's appointment. “The coach should be happy because the club pushed hard for him — really hard.
“That sends a message to the fans as well: this is our number one, and he’s coming no matter what. For me, that’s great for everybody.”
Indeed, these market actions by Spurs show they regard De Zerbi as more, much more, than a cog in the club's wheel. You had that feeling with Postecoglou and Thomas Frank. You don't get that same sense with De Zerbi.
He's in charge. He's driving the thing. And Spurs fans should be grateful. Through sheer will and self-belief, Roberto de Zerbi is transforming the club like never before.