The 19-year-old, a product of Genoa's academy and an Italy youth international, has emerged as one of the latest names linked with a move to Turin.
According to reports in Italy, negotiations are advancing but have not yet reached a final agreement.
The proposed transfer is valued at around €15 million, with discussions also including the possibility of Juventus players moving to Genoa as part of the deal.
David Puczka, the Austria youth international who spent last season with Juventus Next Gen in Serie C, is considered the most likely player to be included in any agreement.
Juventus defender Juan Cabal has also been mentioned during discussions.
However, reports indicate the Colombia international has so far shown little interest in joining Genoa, making that part of the proposed arrangement more difficult to complete.
While negotiations remain ongoing, Juventus are understood to view Ekhator as one of Italy's most promising young forwards and a player capable of strengthening the club's long-term attacking plans.
No deal has yet been finalised, with talks between the clubs continuing as they work towards a structure acceptable to both parties.