Sørloth, 30, has spoken directly with Juventus head coach Luciano Spalletti and given his consent to the move. The personal agreement covers a contract until 2029 at a salary of around €4 million per season. What remains unresolved is the gap between the clubs: Atletico Madrid value Sørloth at €35–40 million, while Juventus have proposed around €25 million plus bonuses.
New chief executive Giovanni Carnevali, who replaced Damien Comolli at the start of the summer, has taken over the negotiations. Some contact between the two clubs slowed following that transition, though talks are continuing.
Atlético are open to selling, particularly if a parallel deal involving Nico González — who spent last season on loan at the Metropolitano — can be structured alongside. González's permanent sale to Atlético would ease financial pressure and smooth the path for Sørloth's departure. The Norwegian is contracted at the Metropolitano until 2028.
If the Sørloth deal stalls, Juventus have a fallback. Randal Kolo Muani of Paris Saint-Germain spent the second half of last season on loan in Turin and has retained his desire to return. PSG are open to a permanent sale at around €30 million. The structure Juventus would prefer — a paid loan with an obligation to buy in instalments — proved a sticking point last summer, though relations between the clubs are described as more relaxed this time.
Napoli are also tracking Sørloth, which adds urgency to Juventus's position. Romelu Lukaku and Lorenzo Lucca are expected to leave the Partenopei this summer, and Sørloth fits the physical profile of a replacement for the attack Massimiliano Allegri is set to inherit after his appointment — expected to be confirmed in the coming days.
For Juventus the need is real. Dušan Vlahović's contract has expired and the club missed out on Champions League football last season after finishing sixth. Filling the striker position before preseason is the priority.