Football Presse

Darren Moore exclusive: Why Port Vale can dream of following Brentford and Brighton to the Premier League

·Interview by Jacob Hansen
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Darren Moore exclusive: Why Port Vale can dream of following Brentford and Brighton to the Premier League

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Few managers understand the power of football clubs in working-class communities quite like Darren Moore.

Having built a reputation as one of English football's most respected coaches through spells at clubs including West Bromwich Albion, Sheffield Wednesday and Port Vale, Moore has always spoken as much about people and communities as tactics and formations.

Although Moore was dismissed by Port Vale midway through the 2025-26 season, his belief in the club's long-term future remains one of the most fascinating aspects of his tenure. At a time when many supporters of lower-league clubs struggle to imagine a route to the top, Moore argued that modern football has proven there is no longer a ceiling for ambitious clubs.

Port Vale's story begins in Burslem, one of the six towns that make up Stoke-on-Trent. The club sits at the heart of a community that has faced significant economic challenges for decades.

"The football club is everything because it's right in the centre of the town of Burslem," Moore told Football Presse.

"The football club is everything to the people. It's the one hope really for the area of some element of success."

Moore was keen to stress that Port Vale's importance extends far beyond matchdays. Throughout his time at the club, he repeatedly highlighted community initiatives supporting elderly residents, young families and vulnerable people across the area.

That connection between club and community helped make promotion from League Two in 2025 one of the proudest achievements of Moore's managerial career.

"It was the pinnacle because it set the platform really," he told Football Presse.

"It was essential we got back into League One and we've done that on the first attempt."

Promotion had also reinforced Moore's conviction that smaller clubs can now think bigger than ever before.

For generations, clubs outside England's traditional football powerhouses were often viewed as having fixed limits. The rise of clubs such as Brighton & Hove Albion, Brentford and Bournemouth has changed that thinking completely.

Moore pointed to those clubs as proof that strategic planning can transform an organisation's future.

"When you look at Bournemouth, Brentford and those clubs that have played in the Premier League, it has opened all doors for Championship and EFL clubs because it shows that with careful planning and a clear strategy, anything can be achieved in football," he says.

Brentford in particular has become one of the game's most admired success stories. Less than two decades ago they were playing in League Two. Today they are firmly established in the Premier League after combining intelligent recruitment, data-led decision-making and long-term planning.

Moore sees no reason why Port Vale cannot learn from those examples.

"When you look at Brentford now as a football club, they're an established Premier League team," he said.

"If you see where Brentford was five or six years ago, the transformation of that football club has been immense."

He also referenced Bournemouth, who rose from the lower reaches of the Football League to become a stable Premier League club despite operating with one of the smallest stadiums in the division.

"What's the ceiling for Port Vale? The ceiling for Port Vale — there is no ceiling for Port Vale," Moore told Football Presse.

Those comments reflected the optimism surrounding the ownership of Carol Shanahan and her husband Kevin Shanahan, who have become hugely popular figures among supporters since rescuing the club and investing heavily in both football operations and community programmes.

Moore believed their commitment to sustainable growth offered the ideal foundation.

"The owner in her time wants to see the club get into the Championship," he explained.

"That's why it was essential we got the promotion."

Even after Moore's departure, Port Vale remain a club with significant ambitions. The challenge now is turning those ambitions into reality.

Brentford, Brighton and Bournemouth have shown that English football's traditional hierarchy is no longer fixed. Their journeys required patience, smart recruitment, strong ownership and years of careful planning.

Moore's time at Vale Park may have ended sooner than he hoped, but his vision remains clear. For a club rooted deeply within its community and backed by owners committed to long-term progress, he believed the future could stretch far beyond League One.

"The ceiling for Port Vale?" he asked.

"There is no ceiling for Port Vale."

For supporters in Burslem, that remains a dream worth holding onto.