The London club are seeking outside funding that could help finance the planned redevelopment of Selhurst Park, which has been delayed while Palace work to secure the necessary financing.
According to The Athletic, Raine Group has been appointed to manage the search for investment. The bank previously handled the process through which Woody Johnson acquired a 43 per cent stake in Palace.
Crystal Palace’s owners are seeking investment rather than necessarily looking to sell the club, with the £900m valuation providing the basis for discussions with potential investors.
The need for additional funding is closely linked to the redevelopment of Selhurst Park. Chairman Steve Parish recently acknowledged that work on the project had taken longer than expected because the financing was not yet fully in place.
Palace have also invested heavily in their squad, bringing in 11 new players during the summer transfer window.
The club’s search for capital comes during a period of significant growth. Palace have increased their profile on the pitch while the value of Premier League clubs has continued to rise, helping underpin the £900m valuation being used in discussions with potential investors.
The Selhurst Park redevelopment remains a major priority for the club. Palace’s existing main stand is being replaced as part of plans to modernise the stadium and increase its capacity.
Raine Group’s involvement means Palace can now formally explore the market for an investor while retaining the option of maintaining the current ownership structure.
Any investment would provide the club with additional funding to progress the stadium project while supporting its wider ambitions on and off the pitch.
The club’s recent progress has strengthened its financial position and helped drive the valuation higher, but the immediate objective is to secure the capital required for the stadium works.
Palace are therefore exploring investment at a time when their sporting ambitions and infrastructure plans are both demanding significant resources. Any deal would need to fit those priorities while preserving the club’s long-term direction.