Aston Villa have identified the Canada international as the forward reinforcement they want before the new season, with an offer expected in the coming hours structured as a loan with an obligation to buy. Given Juventus' own plans in the market, an agreement in the coming days is not being ruled out.
The Canadian forward joined Juventus on a free transfer from Lille last summer but managed just eight goals in a difficult debut season in Turin, often used as a substitute under Igor Tudor before showing gradual improvement following Luciano Spalletti's arrival.
Juventus are keen to move him on this window, with the club working to bring in Manchester United's Joshua Zirkzee as a like-for-like replacement, a deal that would only make financial sense once David's exit frees up space in the wage budget. His salary of around €6 million net per season has become a complicating factor in finding him a new club.
Since David arrived at Juventus for nothing a year ago, selling him for any fee would represent pure profit for the Bianconeri, and after an underwhelming debut campaign in Serie A, his time in Italy could already be at an end, pending how the negotiations between Aston Villa and Juventus develop.
Villa's interest comes as Unai Emery reshapes his forward line following Morgan Rogers' £117 million move to Chelsea, with Ollie Watkins' own future also unresolved and Tammy Abraham unlikely to be handed the role of first-choice number nine. David impressed for Canada at this summer's World Cup, scoring three goals and offering a reminder of the qualities that made him one of Ligue 1's most reliable forwards before his move to Italy, even as his own preference has reportedly leaned toward staying and fighting for a place under Spalletti.
Crystal Palace have also been credited with monitoring David's situation, adding a further layer of competition should Villa's opening move fail to convince Juventus to accept a temporary rather than permanent departure.
For Villa, the appeal of a loan structure is clear: it allows Emery to test whether David can rediscover his best form in the Premier League without committing to a permanent fee upfront, while Juventus retain the option of recouping a larger sum next summer if the obligation to buy is triggered.