Aston Villa have told all interested clubs that any approach would need to exceed £100m — a figure the club cite alongside comparable valuations for Elliot Anderson (£120m at City) and Yan Diomande (£100m at Leipzig) as justification for their stance.
Having won the Europa League last season and secured Champions League football again, the club face no financial pressure to sell their most important creative player.
Rogers registered 14 goals and 12 assists in all competitions last season and is currently representing England at the 2026 World Cup. He signed a contract running to 2031 in November last year.
Arsenal have emerged as the frontrunners. Fabrizio Romano confirmed this week that progress has been made on personal terms between the player and the Gunners, with sporting director Andrea Berta leading the push. Romano described the situation as "absolutely on" on the player's side, though club-to-club negotiations remain at an early stage.
Chelsea retain strong admiration for Rogers — recruitment director Joe Shields worked with him during his time at Manchester City's academy — and have not dropped out of the race. Manchester City are also monitoring the situation.
Villa's position is that Rogers is central to Unai Emery's project and will only be allowed to leave if the full asking price is met without discount. Rogers joined Villa from Middlesbrough for around £8m in February 2024 and has developed into one of the Premier League's best attacking midfielders in less than two seasons.