The former Real Madrid and Spain captain held a press conference in Seville on Tuesday, hours after a statement issued by the club's major shareholders accused him of deception.
"Ramos misled us," the statement read — a direct and damaging public attack on a figure who grew up in the city and came through the club's academy.
Ramos addressed the cameras directly and at length before taking questions.
"I want to make clear that I am here to talk solely about Sevilla Football Club," he began. "I am going to answer every question to the extent I can — for reasons of confidentiality that we have respected from the start and will continue to respect, there are some matters I will not be able to go into in detail.
"As always, and despite the warning the current shareholders have sent us in the form of a statement issued just hours before this event, I want to face this head-on and communicate the relevant messages in person."
He laid out his credentials for the project and framed the consortium's interest as an act of commitment to a club in genuine financial distress.
"I have a very special personal connection with Sevilla Football Club. We have presented an economic, sporting, social and institutional project that, with all humility, we believe is the best foundation for Sevilla to recover the position it deserves. Everyone knows the situation the club is in right now, and it is very, very delicate. Sevilla has accumulated significant losses in recent seasons, as the accounts show, and recurring losses are projected for the years ahead."
He then addressed the charge that the proposal had changed unacceptably during negotiations, presenting a detailed account of what he described as a mutual evolution of terms.
"Since the first conversations began through to today, we have been in a negotiation. The parameters, the information and the conditions have varied on both sides — not only ours. In this period there have been two frameworks."
The first, he said, involved acquiring 85 per cent of the club's capital with an investment of €80m in a capital increase, plus €279m paid directly to shareholders at €3,175 per share — a combined total of €359m.
The terms then shifted, he said, on the recommendation of LaLiga and the consortium's own advisers.
"They recommended a capital increase of €120m, not €80m, before June 30 to guarantee the club's viability."
The revised final proposal, submitted the previous Wednesday, retained the same share price but restructured the payment to shareholders into two phases. An initial payment of between €141m and €305m would be made, with a second guaranteed minimum of €137m to follow. Combined with the capital increase, the total minimum commitment rose to approximately €362m.
Ramos stressed the financial backing had been formally verified.
"The final proposal was accompanied by an unlimited — and I repeat, unlimited — proof of funds from Banco Santander and a second leading international bank, demonstrating our capacity to execute the operation immediately."
He confirmed the exclusivity window had now expired without a response from the shareholders.
"Since last Wednesday we have received no reply. But this statement is also intended to convey that we are still here, that we want to continue negotiating, and that we would welcome some form of communication from the shareholders."
He closed with a clear challenge.
"We hope that if we receive no further communication, it is because the current shareholders already have an offer that is substantially superior to ours — one that genuinely helps Sevilla Football Club in this very difficult situation, especially before June 30."
The June 30 deadline is significant: LaLiga requires clubs to demonstrate financial viability by that date each season.
Ramos grew up in the city, signed his first professional contract with Sevilla, and made his debut for the first team at 17 before Real Madrid paid £17m to sign him in 2005. His public return to the club in this capacity, and its dramatic unravelling, has divided the fanbase and intensified scrutiny on ownership at one of Spain's most decorated clubs.