The Daily Express reports that United’s director of data and AI is becoming an influential figure in club decision-making. The Athletic has reported that Sansoni’s influence is growing and that he has a good relationship with co-owner Sir Jim Ratcliffe.
That work could become particularly significant after Wednesday’s 4-1 Champions League defeat away to Como. Manchester United have managed only two wins in their first 11 matches across all competitions and are now without a victory in seven games, intensifying scrutiny of Carrick.
Sansoni is not a football lifer, but his background is rooted in elite sports performance. He spent 11 years with Mercedes-AMG Petronas in Formula One before joining United in April 2025 as director of data and AI, bringing experience in machine learning, advanced modelling and performance simulation.
His remit extends beyond recruitment. The club has tasked him with building its data and artificial intelligence operation across football and wider club functions, using statistical methods and technology to support decisions. The precise methods United use are not public.
After his appointment, Sansoni described the team he inherited and the work ahead in a post announcing his move to the club.
“I’ve inherited a brilliant team: smart, committed, and hungry to make a difference and together we’re building a world-class data and AI function to power decision-making across football and the wider club.
“The challenge is great, but so is the opportunity. We’re only just getting started and I’ll be growing the team in the months ahead. It’s an honour to be here.”
Sansoni’s time at Mercedes coincided with a successful period for the Formula One team, which won eight world championship titles during his 11 years there. His experience offers a different route into football operations, where clubs increasingly combine scouting expertise with data-led assessment.
The immediate question at Old Trafford, however, is whether Carrick can turn results around. Sansoni’s work may inform how United evaluate players and potential managerial candidates, but any decision on the head coach remains with the club’s leadership.
The role is part of United’s wider attempt to modernise its technical infrastructure and make data more useful across recruitment, training and performance.