The Portuguese coach was speaking ahead of the derby against Inter, with owner Gerry Cardinale having publicly expressed his belief that Milan can challenge for the Serie A title this season. Cardinale has also reaffirmed his support for Amorim, who is continuing to establish his project at San Siro.
"When you are at AC Milan, you always have to aim for the Scudetto, even if we have already lost some points," Amorim said.
The coach made clear that the club's ambitions extend beyond a single successful season. He wants Milan to build a team capable of competing consistently rather than relying on one campaign in which circumstances happen to fall in their favour.
"We don't want to win a season through luck, but to win year after year," he explained. "I don't know how long it will take, but we will get there."
Amorim's comments reflect the scale of the challenge facing him. Milan have experienced an inconsistent start, and the coach knows that improvement is required if they are to turn their title ambition into a realistic pursuit.
Cardinale's public backing has nevertheless provided a clear indication that the club's ownership remains committed to the manager and the longer-term plan. The American has spoken positively about the work being done at Milanello, while Amorim has stressed that the priority must be to develop the team rather than become distracted by the league table.
The derby against Inter offered an immediate opportunity to respond and recover ground after the points already surrendered. Amorim's message was that Milan should continue to set the highest target, while recognising that progress will depend on consistent work rather than declarations of intent.
For the Portuguese coach, the Scudetto is not an ambition that should be lowered because of a difficult spell. Instead, he wants Milan to build the foundations for sustained success and make the club competitive at the top of Italian football again.