The 29-year-old winger has made clear his personal desire to lead the club back to the top flight, and West Ham are pointing to that loyalty — and a contract structure that survived relegation without the wage cuts applied to several other squad members — as evidence that they can keep him.
West Ham United's standard relegation release clause triggered salary reductions for a number of players, but The Sun reports that Bowen's wage of more than £100,000 per week is not subject to any such reduction. That financial arrangement significantly strengthens the club's ability to retain him through a Championship campaign.
Chelsea, Manchester United and Newcastle United have all been credited with admiring Bowen, though no formal bids have been received. West Ham face a delicate balance. They need to raise approximately £100m from player sales this summer, with midfielder Mateus Fernandes — valued at £80m — and winger Crysencio Summerville the most likely sources of significant transfer income.
Selling Bowen is not in the plan, but his value as an asset — and the possibility that major sales fail to materialise — means his position cannot be considered entirely immune to market forces.